AMARCHAND (D) and VARADHARAJAN (B). <br/><br/>
Introduction to marketing. 

 - Kanpur.  Vikas Publishing House.,  1979 
 - xi,298 
<br/><br/><label>ISBN: </label>0 7069 0699 3 
<br/><br/><label>Dewey Class. No.: </label>658.8 AMAI