TY  - BOOK
AU  - Wilson,Alan
TI  - Marketing research: delivering customer insight 
SN  - 9789356403185
AV  - HF5415.2 .W558 2026
U1  - 658.83 4
PY  - 2022///
CY  - London, UK, New York, NY, USA
PB  - Bloomsbury Academic
KW  - Marketing research
N1  - Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026; Includes bibliographical references and index
N2  - "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher
ER  -