Marketing research
delivering customer insight
Wilson, Alan
1958-
creator
author
aut
http://id.loc.gov/vocabulary/relators/aut
text
bibliography
enk
2026
4th edition.
monographic
eng
xxiii,383p. ; PB 26x19
"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
By Alan Wilson.
Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
Marketing research
HF5415.2 .W558 2026
658.83 WILA
Marketing research
Wilson, Alan, 1958-
London, UK ; New York, NY, USA : Bloomsbury Academic, 2026
5th edition
(DLC) 2025019189
9789356403185
2025019188
DLC
250417
20260703114530.0
eng