02525cam a22003978i 4500 20260703114530.0 250417s2026 enk b 001 0 eng 2025019188 9789356403185 24159662 (DLC)24159662 DLC eng rda AIMIT LIBRARY DLC DLC-MRC pcc HF5415.2 .W558 2026 4 658.83 WILA Wilson, Alan, 1958- author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/no2017119666 http://id.loc.gov/rwo/agents/no2017119666 266205 Marketing research : delivering customer insight / By Alan Wilson. 4th edition. 2603 London, UK ; New York, NY, USA : Bloomsbury Academic, 2022. xxiii,383p. ; PB 26x19 text txt rdacontent http://id.loc.gov/vocabulary/contentTypes/txt unmediated n rdamedia http://id.loc.gov/vocabulary/mediaTypes/n volume nc rdacarrier http://id.loc.gov/vocabulary/carriers/nc Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026. Includes bibliographical references and index. "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. Marketing research http://id.loc.gov/authorities/subjects/sh85081350 266206 http://id.loc.gov/resources/instances/24159662 http://id.loc.gov/ontologies/bibframe/instanceOf http://id.loc.gov/resources/works/24159662 Online version http://id.loc.gov/entities/relationships/onlineversion Wilson, Alan, 1958- Marketing research 5th edition London, UK ; New York, NY, USA : Bloomsbury Academic, 2026 9781350442795 (DLC) 2025019189 DLC bibframe2marc v2.10-dev 20250417 DLC https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 241547 241547 0 0 ddc 0 0 MBA AIMIT AIMIT MARS 2026-04-07 Biblios Book Point 699.00 Bill no:6694; Bill dt:2026-03-11 1 658.83 WILA MBA15350 2026-08-03 2026-07-03 13:26:19 2026-07-03 559.20 2026-07-03 BK