Wilson, Alan,  1958- <br/><br/>
Marketing research :  delivering customer insight / 
By Alan Wilson. 
 - 4th edition. 
 - xxiii,383p. ;  PB  26x19 
<br/><br/> Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. 
<br/><br/><label>ISBN: </label>9789356403185 
<br/><br/><label>LCCN: </label>2025019188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W558 2026 
<br/><br/><label>Dewey Class. No.: </label>658.83  / WILA