01884nam a22002297a 4500 OSt 20260703115241.0 260703b |||||||| |||| 00| 0 eng d 9789349964402 AIMIT LIBRARY 1 658.827 CHES Chethil, Sudheesh. Author 266196 Fundamentals of Brand Management / By Sudheesh Chethil and Ajith Jose. 1st ed. Pune : Knowledge Bakers : 2026. viii, 90p. ; HP 24x16 Fundamentals of Brand Management provides a clear and strategic guide to the principles, practices, and power of branding in today's competitive marketplace. This book equips readers with the tools to create strong brand identities, manage brand equity, and drive long-term consumer loyalty. Whether you're a student, entrepreneur, or marketing professional, this resource offers the insights needed to master the art and science of brand building. Key Features: Core Concepts of Branding: Explains the purpose, elements, and importance of branding in business success. Brand Identity and Positioning: Guides readers through developing compelling brand identities and crafting unique value propositions. Consumer Perception and Equity: Explores how consumers perceive brands and how brand equity is built, measured, and sustained over time. Brand Architecture: Covers brand hierarchy, extensions, endorsements, and portfolio management. Strategic Brand Communication: Details how to communicate a brand effectively through advertising, digital media, storytelling, and integrated campaigns. Brand Lifecycle Management: Provides strategies for launching new brands, revitalizing mature ones, and managing global brands. Methodology 266197 Internet Maketing 266198 Jose, Ajith. Author 266199 ddc BK 241545 241545 0 0 ddc 0 0 MBA AIMIT AIMIT BM 2026-04-07 Biblios Book Point 1090.00 6694 -26/05/2026 1 658.827 CHES MBA15332 2026-08-03 2026-07-03 13:26:19 2026-07-03 872.00 2026-07-03 BK