08121nam a22002537a 450000500170000000800410001704000180005808200170007610000350009324500990012825000120022726000320023930000300027150011170030150449320141850511330635065000560748365000350753965000200757470000360759494200270763099900190765795201910767620260309161005.0260224b |||||||| |||| 00| 0 eng d cAIMIT LIBRARY 21a729bTIWS aTiwari, Shalini Rahul.9256653 aDesign thinking :bcomprehensive textbook /cBy Shalini Rahul Tiwari and Rohit Rajendra Swarup a1st ed. aNew Delhi :bWiley ,c2024. axxiv,316p. ;bPBc24.6 cm aAs an aspiring business leader, you are required to think critically and creatively to find and solve complex problems or address possibilists so as to foster sustainable business growth. Your ability to think analytically as well as outside the box and delve into the perspectives of your stakeholders, especially your customers, is paramount. This book will empower you to master such skills. This textbook gives you a toolkit to navigate the complex world using design thinking by offering simple techniques that you can use to identify challenges and then transform those challenges into opportunities. You will learn to put observation and empathy at the core of your decision-making, ideating, and prototyping competencies, and test your solutions with real users. The book is packed with real-life case studies to showcase the power of design thinking in identifying, articulating, and solving diverse challenges. The book is replete with in-class and field-based activities to help you sharpen your problem-solving and decision-making skills by challenging assumptions and designing meaningful solutions. aForeword Preface Acknowledgments About the Authors How This Book Is Organized How to Get the Most Out of This Book Instructor Resources 1. What Is Design Thinking, Really? Introduction Welcome to the World of Design Thinking! Perspectives on Design Thinking Sensemaking and Problem-Solving Perspective of Design Thinking Design Thinking and Management Education Design Thinking in Tackling Management Challenges Design Thinking in Organizations Is Design Thinking an Art or Science? Has Design Thinking Been Oversimplified? Key Takeaways Assignment Questions Review Questions Post-Class Activity ANNEXURE 1 Range of Design Thinking Interventions for Management Programs 2. Setting the Stage for Design Thinking in Management Education Introduction Establishing the Context for Design Thinking Project Design Thinking in a Nutshell Traditional Problem-Solving and Design Thinking Research and Planning for a DT Project DT Journey Guidelines What Constitutes DT Problems? Principles of Design Thinking Relevant for Business Management Key Takeaways Assignment Questions Review Questions Post-Class Activity 3. Establishing the Design Thinking Essentials Introduction Ensuring the DT Mindset Design Thinking Starts with a Beginner’s Mindset! Role of Teams in Design Thinking—Assembling a Dream Team! Effects of Design Thinking on Teams Introducing the DT Process to Teams DT Warm-up (Ice-breaking) Exercises Debrief for the Instructors Fun Quiz Key Takeaways Assignment Questions Review Questions Post-Class Activity 4. The DT Process—Understanding the Environment Introduction STEEP Analysis When to Use a STEEP Analysis Establishing Strategic Priorities Activity System Opportunity Framing Key Takeaways Assignment Questions Review Questions Post-Class Activity 5. Understanding the Stakeholders’ Perspective—Empathy Introduction Is Empathy the Same as Sympathy? How to Use Empathy in Design Thinking Mastering Empathy Who Is an Extreme User? Advantages of Using User Stories in Design Thinking Emotional Response Cards (ERCs) Empathy Mapping Process of Building an Empathy Map User Personas Key Takeaways Assignment Questions Review Questions Post-Class Activity 6. Defining the Point of View—Problem Articulation Introduction How Might We Storytelling What Makes a Good Story? Using Storyboard to Create the Story Requirement for a Storyboard Developing the Storyboard How to Create a Story Based on Information and Insights? Context Mapping Creating a Context Map Defining Success Key Takeaways Assignment Questions Review Questions Post-Class Activity 7. Ideation Introduction Significance of the Ideation Stage Ideation Techniques Brainstorming Worst Idea Technique Brainwriting Technique Questioning Assumptions Technique Analogies Technique SCAMPER Technique BodyStorm Technique 6-5-3 Technique Lotus Blossom Technique Crazy 8 Technique Evaluating the Ideas Key Takeaways Assignment Questions Review Questions Post-Class Activity 8. Creating the Prototype Introduction Types of Prototyping Low-Fidelity Prototyping Paper Prototyping High-Fidelity Prototyping Pointers for Effective Prototyping In the Nutshell Critical Experience Prototype (CEP) and Critical Function Prototype (CFP) Dark Horse Prototype Funky Prototype Vision Prototype Functional Prototype Finished Prototype Final Prototype Exploration Map Service Blueprint Minimum Viable Product (MVP) Benefits of the MVP Process Testing Approaches for the MVP Websites and Applications Services New Features How Does This Differ from “Release Early, Release Often”? Key Takeaways Assignment Questions Review Questions Post-Class Activity 9. Testing Introduction Testing Phase Why Is Testing Necessary? Interesting Trivia Tools for the Testing Phase Testing Sheet Feedback Capture Grid Asking Powerful Questions in Experience Testing Solution Interview A/B Testing Key Takeaways Assignment Questions Review Questions Post-Class Activity 10. Reflection Introduction Tools Used in the Reflection Stage I Like, I Wish, I Wonder (IL/IW/IW) Retrospective Sailboat Ask Each Other Conclusion Assignment Questions Review Questions Post-Class Activity 11. Execution Introduction Implementation Phase Nature of the DT Solution Tools for the Implementation of DT Solution Creating a Pitch Business Model Canvas and Lean Canvas Scaling Up and Growth Key Takeaways Assignment Questions Review Questions Post-Class Activity 12. The Conclusion The Journey So Far… Design Thinking in the Digital World Arenas Where Design Thinking Will Be a Game Changer Careers in Design Thinking Leading Design Thinking Experts Conclusion Key Takeaways Assignment Questions Review Questions Post-Class Activity A Ready Reckoner of Design Thinking Terms—Glossary Additional Resources Index rAbout the Author Shalini Rahul Tiwari is an Associate Professor in the area of Strategy, Innovation & Entrepreneurship at the Institute of Management Technology Ghaziabad. She is the President of the Institute Innovation Council (IIC), NISP Coordinator (National Innovation and Start-Up Policy) for the institute, and Faculty Mentor for the Entrepreneurship Cell (E-Cell). She teaches courses such as Strategic Management, Strategy Implementation, Strategy Simulations (Capsim, Marketplace, and EnParadigm), Entrepreneurship and Business Development in India, Strategies in Emerging Markets, and Design Thinking. Rohit Rajendra Swarup is the recipient of two National Awards—Shiksha Bharti Puraskar and Indian Leadership Award for Educational Excellence. He is the Chairman & Managing Director (CMD) of Explorra Education Pvt. Ltd., India’s premier digital media design education organization having numerous campuses in India and China. He is working with various state governments in India and China on projects related to education and innovation ecosystem creation in the areas of Management, Technology, and Design. aEstablishing the design thinking essentials9256654 aCreating the prototype9256655 aTesting9256656 aSwarup, Rohit Rajendra.9256657 2ddccBKe1stk729 TIWS c240954d240954 00102ddc40708MCAaAIMITbAIMITd2026-02-23eSK Publishers & Distributorsg745.00iBill.no:SKP4044;Bill.dt:2026/2/2l0o729 TIWSpMCA17392r2026-02-24 17:02:51v558.75w2026-02-24yBK