TY  - BOOK
AU  - David Aaker.
AU  - Varsha Jain.
TI  - Future of purpose -driven branding: signature programs that 
SN  - 9789357460897
U1  - 658.827 1
PY  - 2023///
CY  - New Delhi
PB  - Wiley
KW  - Purpose- driven branding : the context
KW  - Integrating the signature social program into the business
KW  - Putting signature social brands on steroids : five branding ''must dos''
ER  -