<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00822nam a22002177a 4500</leader>
  <controlfield tag="005">20260219115454.0</controlfield>
  <controlfield tag="008">260219b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789357460897</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">1</subfield>
    <subfield code="a">658.827</subfield>
    <subfield code="b">AAKD</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">David Aaker.</subfield>
    <subfield code="9">255884</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Future of purpose -driven branding :</subfield>
    <subfield code="b">signature programs that /</subfield>
    <subfield code="c">By David Aaker and Varsha Jain.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1st edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Wiley ,</subfield>
    <subfield code="c">2023.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xviii,270p. ;</subfield>
    <subfield code="b">PB</subfield>
    <subfield code="c">23.3 cm</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Purpose- driven branding : the context</subfield>
    <subfield code="9">255885</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Integrating the signature social program into the business </subfield>
    <subfield code="9">255886</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Putting signature social brands on steroids : five branding ''must dos''</subfield>
    <subfield code="9">255887</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Varsha Jain.</subfield>
    <subfield code="9">255888</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">1st</subfield>
    <subfield code="k">658.827 AAKD</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">240925</subfield>
    <subfield code="d">240925</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">BM</subfield>
    <subfield code="d">2026-02-12</subfield>
    <subfield code="e">SK Publishers &amp; Distributors</subfield>
    <subfield code="g">919.00</subfield>
    <subfield code="i">Bill no:4043;Billdt:2026-2-2</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.827 AAKD</subfield>
    <subfield code="p">MBA15286</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="v">689.25</subfield>
    <subfield code="w">2026-02-19</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
