David Aaker. <br/><br/>
Future of purpose -driven branding :  signature programs that / 
By David Aaker and Varsha Jain. 
 - 1st edition. 
 - New Delhi :  Wiley ,  2023. 
 - xviii,270p. ;  PB  23.3 cm 
<br/><br/><label>ISBN: </label>9789357460897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purpose- driven branding : the context<br/>Integrating the signature social program into the business <br/>Putting signature social brands on steroids : five branding ''must dos''
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAKD