TY  - BOOK
AU  - Kaplan, Jack M.
AU  - McGourty, Jack.
AU  - Murthy, Venkatesha.
TI  - Patterns of entrepreneurship management
SN  - 9789354642289
U1  - 338.04 6
PY  - 2025///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Funding the venture
KW  - Managing performance communication and people
KW  - Social entrepreneurship and family business
N1  - Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources; Part 1 Getting Started as an Entrepreneur

1 Understanding the Entrepreneurial Process

Introduction
Profile: Wayne McVicker—A Typical Entrepreneur
Profile: Narayana Murthy—An Example of an Indian Entrepreneur
An Entrepreneurial Perspective
Commonly Shared Entrepreneurial Characteristics
Types of Entrepreneurs
The Need to Control
The Spider-Web Model
Finding Early Mentors
Managing Stress
The Five-Stage Entrepreneurial Process
The Growth of Entrepreneurial Companies
So Why Become an Entrepreneur?
Business Incubators
Developing Your Entrepreneurial Management Skills
2 Converting Ideas into Opportunities

Introduction
Profile: Becky Minard and Paal Gisholt—Finding a Point of Pain
Why Innovation Is Important?
Definition and Types of Innovation
Frameworks for Learning Innovation Skills
Finding and Assessing Ideas and Opportunities
The Evaluation Process for the Idea
3 Framing and Testing the Business Model

Introduction
Profile: Alexander Osterwalder—Inventor of Canvas Model
Definition of Business Models
The Business Model Canvas
Testing Assumptions and Value Proposition
Product-Market Fit
Minimum Viable Product Concept
Examples of Innovative Business Models
Licensing and Franchising
Models Built around Social Networks
Social Media and Entrepreneurship
Corporate Partnering
Business Platforms
4 Engaging Customers, Analyzing Competitors; About the Author
Jack M. Kaplan is an adjunct professor of entrepreneurial studies at Columbia Business School. During his career, Kaplan started and managed three successful companies, concentrating on smart card technology, health-care information systems, and loyalty marketing programs. He was president of Datamark Technologies, Inc
ER  -