03081nam a22002657a 4500 20260305152212.0 260219b |||||||| |||| 00| 0 eng d 9789354642289 AIMIT LIBRARY 6 338.04 KAPJ Kaplan, Jack M. 255792 Patterns of entrepreneurship management / By Jack M. Kaplan and Jack. Mcgourty. 6th ed. New Delhi : Wiley India Pvt Ltd , 2025. xxxiii,376,G12,I9 p.; PB 25.5 cm. Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. Part 1 Getting Started as an Entrepreneur 1 Understanding the Entrepreneurial Process Introduction Profile: Wayne McVicker—A Typical Entrepreneur Profile: Narayana Murthy—An Example of an Indian Entrepreneur An Entrepreneurial Perspective Commonly Shared Entrepreneurial Characteristics Types of Entrepreneurs The Need to Control The Spider-Web Model Finding Early Mentors Managing Stress The Five-Stage Entrepreneurial Process The Growth of Entrepreneurial Companies So Why Become an Entrepreneur? Business Incubators Developing Your Entrepreneurial Management Skills 2 Converting Ideas into Opportunities Introduction Profile: Becky Minard and Paal Gisholt—Finding a Point of Pain Why Innovation Is Important? Definition and Types of Innovation Frameworks for Learning Innovation Skills Finding and Assessing Ideas and Opportunities The Evaluation Process for the Idea 3 Framing and Testing the Business Model Introduction Profile: Alexander Osterwalder—Inventor of Canvas Model Definition of Business Models The Business Model Canvas Testing Assumptions and Value Proposition Product-Market Fit Minimum Viable Product Concept Examples of Innovative Business Models Licensing and Franchising Models Built around Social Networks Social Media and Entrepreneurship Corporate Partnering Business Platforms 4 Engaging Customers, Analyzing Competitors About the Author Jack M. Kaplan is an adjunct professor of entrepreneurial studies at Columbia Business School. During his career, Kaplan started and managed three successful companies, concentrating on smart card technology, health-care information systems, and loyalty marketing programs. He was president of Datamark Technologies, Inc. Funding the venture 255793 Managing performance communication and people 255794 Social entrepreneurship and family business 255795 McGourty, Jack. 255796 Murthy, Venkatesha. 255797 ddc BK 6 338.04 KAPJ 240921 240921 0 0 ddc 0 0 MBA AIMIT AIMIT EN 2026-02-12 SK Publishers & Distributors 969.00 Bill no:SKP4043; Bill dt:2026/2/ 0 338.04 KAPJ MBA15273 2026-05-23 00:00:00 726.25 2026-02-19 BK