02137nam a22002417a 450000500170000000800410001702000180005804000180007608200200009410000270011424500960014125000120023726000320024930000310028150011100031265000610142265000640148365000680154770000310161594200300164699900190167695202000169520260305155027.0260216b        |||||||| |||| 00| 0 eng d  a9789370607385  cAIMIT LIBRARY  21a658.84bDWER  aDwesar, Rishi.9255018  aDigital marketing :bTools, techniques, and trends /cBy Rishi Dwesar and Ankit Kesharwani.  a1st ed.  aNew Delhi :bWiley ,c2025.  axxxii,647p. ;bPBc24.5 cm  aIn an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive.

The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning.

Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age.  aDigital business models and the digital consumer9255019  aSecuring traffic through search engine optimization9255020  aUnderstanding and managing the digital marketing funnel9255021  aKesharwani, Ankit.9255022  2ddccBKe1stk658.84 DWER  c240909d240909  00102ddc40708MBAaAIMITbAIMITcDGLMd2026-02-12eSK Publishers & Distributorsg999.00iBill.no:SKP4043;Bill.dt:2026/2/2l0o658.84 DWERpMBA15244r2026-05-23 00:00:00v749.25w2026-02-16yBK