Tools, techniques, and trends Dwesar, Rishi. creator Kesharwani, Ankit. text New Delhi Wiley 2025 1st ed. monographic eng

print

xxxii,647p. ; PB 24.5 cm By Rishi Dwesar and Ankit Kesharwani. In an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive. The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning. Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age. Digital business models and the digital consumer Securing traffic through search engine optimization Understanding and managing the digital marketing funnel 658.84 DWER 9789370607385 260216 20260305155027.0