01929nam a22002297a 4500 20260305155027.0 260216b |||||||| |||| 00| 0 eng d 9789370607385 AIMIT LIBRARY 1 658.84 DWER Dwesar, Rishi. 255018 Digital marketing : Tools, techniques, and trends / By Rishi Dwesar and Ankit Kesharwani. 1st ed. New Delhi : Wiley , 2025. xxxii,647p. ; PB 24.5 cm In an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive. The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning. Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age. Digital business models and the digital consumer 255019 Securing traffic through search engine optimization 255020 Understanding and managing the digital marketing funnel 255021 Kesharwani, Ankit. 255022 ddc BK 1st 658.84 DWER 240909 240909 0 0 ddc 0 0 MBA AIMIT AIMIT DGLM 2026-02-12 SK Publishers & Distributors 999.00 Bill.no:SKP4043;Bill.dt:2026/2/2 0 658.84 DWER MBA15244 2026-05-23 00:00:00 749.25 2026-02-16 BK