01812nam a22002057a 450000500170000000800410001702000180005804000180007608200200009410000190011424500960013325000120022926000320024130000310027350011100030465000530141465000560146765000600152370000230158320260305155027.0260216b        |||||||| |||| 00| 0 eng d  a9789370607385  cAIMIT LIBRARY  21a658.84bDWER  aDwesar, Rishi.  aDigital marketing :bTools, techniques, and trends /cBy Rishi Dwesar and Ankit Kesharwani.  a1st ed.  aNew Delhi :bWiley ,c2025.  axxxii,647p. ;bPBc24.5 cm  aIn an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive.

The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning.

Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age.  aDigital business models and the digital consumer  aSecuring traffic through search engine optimization  aUnderstanding and managing the digital marketing funnel  aKesharwani, Ankit.