02036nam a22002657a 450000500170000000800410001702000180005804000070007604100120008308200180009510000270011324500710014026000450021130000310025636500530028752011110034065000410145165000190149265000380151170000250154970000270157494200120160199900190161395201380163220260212110507.0260211b        |||||||| |||| 00| 0 eng d  a9780231163569  cAL  aEnglish  a658.403bLIES  aJeanne Liedtka9254514  aSolving problems with design thinkingb: ten stories of what works  aNew YorkbColumbia Business Schoolc2013  axiv,216p.bHBc23.5x15.5cm  aIN-5577b₹1999.15c₹d₹2526.00f27-01-2026  aDesign-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.  aCreative ability in Business9254407  aDesign9254408  aManagement and Leadership9254409  aKing, Andrew9254410  aBennett, Kevin9254411  2ddccBK  c240880d240880  00102ddc40708MANaSEbSEd2026-02-10eamazon.ing1999.15l0o658.403 LIESpSE000205r2026-02-11 09:38:00v2526.00w2026-01-27yBK