01887nam a22002537a 4500 20260212110507.0 260211b |||||||| |||| 00| 0 eng d 9780231163569 AL English 658.403 LIES Jeanne Liedtka 254514 Solving problems with design thinking : ten stories of what works New York Columbia Business School 2013 xiv,216p. HB 23.5x15.5cm IN-5577 ₹1999.15 ₹ ₹2526.00 27-01-2026 Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers. Creative ability in Business 254407 Design 254408 Management and Leadership 254409 King, Andrew 254410 Bennett, Kevin 254411 ddc BK 240880 240880 0 0 ddc 0 0 MAN SE SE 2026-02-10 amazon.in 1999.15 0 658.403 LIES SE000205 2026-02-11 09:38:00 2526.00 2026-01-27 BK