TY  - BOOK
AU  - Szabo, Gabor.
AU  - Polatkan, Gungor.
AU  - Boykin, P Oscar.
AU  - Chalkiopoulos Antonios.
TI  - Social media data mining and analytics
SN  - 9789363866546
U1  - 005.764  1
PY  - 2025///
CY  - New Delhi
PB  - Wiley
KW  - Network: the how of social media
KW  - Learn map, and recommend
KW  - Content: the what of social media
N1  - iscover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer
ER  -