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  <titleInfo>
    <title>Social media data mining and analytics</title>
  </titleInfo>
  <name type="personal">
    <namePart>Szabo, Gabor.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Polatkan, Gungor.</namePart>
  </name>
  <name type="personal">
    <namePart>Boykin, P Oscar.</namePart>
  </name>
  <name type="personal">
    <namePart>Chalkiopoulos Antonios.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wiley</publisher>
    <dateIssued>2025</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxix,344p. ; PB 24 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Gabor Szabo...[et.al].</note>
  <note>iscover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.</note>
  <subject>
    <topic>Network: the how of social media</topic>
  </subject>
  <subject>
    <topic>Learn map, and recommend</topic>
  </subject>
  <subject>
    <topic>Content: the what of social media</topic>
  </subject>
  <classification authority="ddc" edition="1">005.764  SZAG</classification>
  <identifier type="isbn">9789363866546</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">260210</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260211152910.0</recordChangeDate>
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