01618nam a22002057a 4500003001700000005001700017008004100034020001800075040000700093041001200100082001900112100001800131245002600149260003600175300003400211365006400245520105700309650002401366700002201390St Aloysius Coll20250820154205.0250820b        |||||||| |||| 00| 0 eng d  a9780761940227  cAL  aEnglish  a338.4791bPENM  aLesley Pender  aManagement of tourism  aLondonbSage Publicationsc2005  axxiii,347p.bPBc24.5x19.1cm.  2Generala2783b₹7063.00c₹d₹9055.00e22%f12/08/2025  aThe Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.


The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study and provides suggestions for further reading that offers a more general perspective.  2ProductionaTourism  aSharpley, Richard