TY  - BOOK
AU  - Christina Quinlan
AU  - Babin, Barry
AU  - Carr, Jon
AU  - Griffin, Mitch
AU  - Zikmund, William G
TI  - Research methods for business: : a real world approach
SN  - 9789360532338
U1  - 658.0072 
PY  - 2024///
CY  - New Delhi
PB  - Cengage
KW  - Business Research Methods
KW  - Management
N2  - This textbook aims to provide a balanced introduction to research methods for today’s business students by synthesizing rigorous coverage of methodologies with an accessible “real-world” approach
ER  -