01571nam a22002057a 4500003001700000005001700017008004100034020001700075040000700092041001200099082001700111100001400128245003000142260004300172300003000215365006200245520099900307650004101306700001801347St Aloysius Coll20260130144450.0250816b        |||||||| |||| 00| 0 eng d  a978125900503  cAL  aEnglish  a658.57bGUPB  aGupta S L  aBusiness research methods  aNew DelhibMcGraw Hill Educationc2024  axix,440p.bPBc24x18.5cm.  2Generala2646b₹580.00c₹d₹725.00e20%f08/08/2025  aAbout the Book: Business Research Methods "This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a textbook for business management students, it will also be useful as reference book by practicing managers and researchers in various fields." Contents 1. Business Research: An Overview 2. Research Methods, Problems and Hypothesis 3. Business Research Designs 4. Methods and Techniques of Data Collection 5. Sampling 6. Attitude Measurement and Scales 7. Questionnaire Design 8. Data Preparation and Preliminary Analysis 9. Statistical Analysis and Interpretation of Data 10. Multivariate Analysis 11. T- Test and Anova 12. Business Research Report and Proposal Writing  2Research and DevelopmentaManagement  aGupta, Hitesh