02025nam a22002297a 4500 St Aloysius Coll 20250816112928.0 250816b |||||||| |||| 00| 0 eng d 9789354600685 AL English 658.57 SCHB Pamela S Schindler 235949 Business research methods 13 New York McGraw Hill Education 2021 xxx,608p PB 28x21cm. General 2646 ₹920.00 ₹ ₹1150.00 20% 8/08/2025 The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Salient Features: 1. Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts 2. 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters 3. Fundamentals of research are taught first to help the students grow and learn gradually 4. Substantial number of examples are added throughout the book 5. Discussion questions make the topics taught more relevant and tie the link to the learning objectives 6. Key terms and glossary to reinforce the language of research 7. Good balance provided between theory and practical application of the topics 8. Managerial decision-making is the key theme of the book 9. Complete support for in-depth research project provided 10. Structured content to help students to grasp even complex concepts easily Management Research Methods 235950 ddc BK 240354 240354 0 0 ddc 0 0 MCOMFA SACPG SACPG 2025-08-14 Biblios Book Point 920.00 1 658.57 SCHB PG025085 2026-04-08 10:14:56 2026-01-03 920.00 0000-00-00 BK