TY  - BOOK
AU  - William G Zikmund
AU  - Carr, Jon C
TI  - Business research methods
SN  - 9789353503260
U1  - 658.57 
PY  - 2013///
CY  - Australia
PB  - Cengage
KW  - Management
KW  - Research Methods
N2  - This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies
ER  -