William G Zikmund creator Carr, Jon C Griffin, Mitch text Australia Cengage 2013 9 monographic eng Eng lis h

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xxiv,664p PB 28x21.5cm. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies. Research Methods 658.57 ZIKB 9789353503260 250816 20250816111739.0