Advanced business analytics : using Jamovi and R
- New Delhi Cengage 2025
- xv, 247p. PB 24x18cm.
Are you ready to dive deeper into the world of numbers and unlock the secrets they hold? Whether you are a student, researcher, or data analyst, this book is your ultimate guide to mastering advanced statistical and analytical concepts in a simple, jargon-free way. Building on the solid foundation of Business Statistics: Using Excel, SPSS, and R, this book takes you one step higher, offering easy-to-follow, step-by-step instructions for all the complex analyses like Structural Equation Modelling (SEM), Mediation and Moderation analysis, PLS-SEM, and many more. No more relying on others for validation; this book empowers you to handle advanced statistics confidently! With a focus on the open-access software JAMOVI and R, you will learn how to use these powerful tools to perform sophisticated analyses without traditional statistical software's steep learning curve. Whether you are a beginner or an experienced user, this book will guide you through practical business cases, helping you translate data into actionable insights. Ready to conquer the numbers? Get your copy now!