TY  - BOOK
AU  - Mark Saunders
AU  - Lewis, Philip
AU  - Thornhill, Adrian
TI  - Research methods for business students
SN  - 9788131761045
U1  - 300.72 
PY  - 2025///
CY  - Noida
PB  - Pearson
KW  - Social Sciences
KW  - Social Sciences Research
N2  - The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader. the book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Salient Features
Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website
ER  -