TY  - BOOK
AU  - Sen, Suvodip.
TI  - Marketing psychology decoded: unlocking the secrets behind consumer behavior 
SN  - 9789349299252
U1  - 658.8 
PY  - 2025///
CY  - Pune
PB  - ZebraLearn
KW  - Delving into the minds of buyers
KW  - Exposure focus formation of perception
KW  - Attitude towards high efforts purchase
ER  -