Sen, Suvodip.
Marketing psychology decoded : unlocking the secrets behind consumer behavior /
By Suvodip Sen,
- 1st ed.
- Pune : ZebraLearn , 2025.
- 410 p.; HB 22.7 cm.
9789349299252
Delving into the minds of buyers
Exposure focus formation of perception
Attitude towards high efforts purchase
658.8 / SENS