Sen, Suvodip.

Marketing psychology decoded : unlocking the secrets behind consumer behavior / By Suvodip Sen, - 1st ed. - Pune : ZebraLearn , 2025. - 410 p.; HB 22.7 cm.

9789349299252


Delving into the minds of buyers
Exposure focus formation of perception
Attitude towards high efforts purchase

658.8 / SENS