TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Chernev, Alexander.
AU  - Sheth, Jagdish N.
AU  - Shainesh, G.
TI  - Marketing management
SN  - 9789367138199
U1  - 658.8 17
PY  - 2026///
CY  - Chennai
PB  - Pearson Education
KW  - Marketing planning and management
KW  - Analyzing business markets
KW  - Building strong brands
KW  - Building customer loyalty
ER  -