Marketing management
Kotler, Philip.
creator
Keller, Kevin Lane.
Chernev, Alexander.
Sheth, Jagdish N.
Shainesh, G.
text
Chennai
Pearson Education
2026
17th ed.
monographic
eng
xxii,649 p.; PB 28.5 cm.
By Philip Kotler ...[et.al.].
Marketing planning and management
Analyzing business markets
Building strong brands
Building customer loyalty
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