Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler ...[et.al.]. 
 - 17th ed. 
 - Chennai :  Pearson Education ,  2026. 
 - xxii,649 p.;  PB  28.5 cm. 
<br/><br/><label>ISBN: </label>9789367138199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning and management<br/>Analyzing business markets<br/>Building strong brands<br/>Building customer loyalty
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOTP