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  <titleInfo>
    <title>Marketing management</title>
    <subTitle>Indian cases</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, Prachi.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Aggarwal, Ashita.</namePart>
  </name>
  <name type="personal">
    <namePart>Majra, Hufrish.</namePart>
  </name>
  <name type="personal">
    <namePart>Jacob, Isaac.</namePart>
  </name>
  <name type="personal">
    <namePart>Jain, Varsha.</namePart>
  </name>
  <name type="personal">
    <namePart>Krishna, G Radha.</namePart>
  </name>
  <name type="personal">
    <namePart>Nurang, Ritu.</namePart>
  </name>
  <name type="personal">
    <namePart>Venkatesh, Shanthi.</namePart>
  </name>
  <name type="personal">
    <namePart>Paul A Suresh.</namePart>
  </name>
  <name type="personal">
    <namePart>Goswami, Susobhan.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>2024</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii,23.6,E.6p. ; PB 26 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Prachi Gupta...[et.al.]</note>
  <subject>
    <topic>MTR foods- a marketing marvel</topic>
  </subject>
  <subject>
    <topic>Who will buy XYLO- mahindra and mahindra automotive sector</topic>
  </subject>
  <subject>
    <topic>Designing and managing services</topic>
  </subject>
  <classification authority="ddc" edition="2">658.8 GUPP</classification>
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