TY  - BOOK
AU  - Parameswaran, Ambi.
TI  - Marketing mixology: : your essential ingredients for marketing success 
SN  - 9789360453220
U1  - 658.8 1
PY  - 2025///
CY  - Chennai : 
PB  - Westland Business
KW  - Deep drive: understanding consumers
KW  - Magic potion : brand building
ER  -