Parameswaran, Ambi. <br/><br/>
Marketing mixology:   your essential ingredients for marketing success / 
By Ambi Parameswaran. 
 - 1st ed. 
 - Chennai :   Westland Business ,  2025. 
 - xv,152 p.;  PB  22.5 cm. 
<br/><br/><label>ISBN: </label>9789360453220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Deep drive: understanding consumers<br/>Magic potion : brand building
<br/><br/><label>Dewey Class. No.: </label>658.8  / PARA