TY  - BOOK
AU  - Bajaj, Saurabh.
TI  - Practical marketer: your ultimate guide to consumer 
SN  - 9788119792160
U1  - 658.8 1
PY  - 2024///
CY  - Chennai
PB  - Jaico Publishing House
KW  - Essentials of brand strategy
KW  - Understanding the consumer
KW  - Activating the brand
ER  -