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  <titleInfo>
    <title>Practical marketer</title>
    <subTitle>your ultimate guide to consumer</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bajaj, Saurabh.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Chennai</placeTerm>
    </place>
    <publisher>Jaico Publishing House</publisher>
    <dateIssued>2024</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii,265 p.; PB 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Saurabh Bajaj.</note>
  <subject>
    <topic>Essentials of brand strategy</topic>
  </subject>
  <subject>
    <topic>Understanding the consumer</topic>
  </subject>
  <subject>
    <topic>Activating the brand</topic>
  </subject>
  <classification authority="ddc" edition="1">658.8 BAJS</classification>
  <identifier type="isbn">9788119792160</identifier>
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    <recordCreationDate encoding="marc">250723</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250723100846.0</recordChangeDate>
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