Bajaj, Saurabh. <br/><br/>
Practical marketer :  your ultimate guide to consumer / 
By Saurabh Bajaj. 
 - Chennai :  Jaico Publishing House /  2024. 
 - xiii,265 p.;  PB  23 cm. 
<br/><br/><label>ISBN: </label>9788119792160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Essentials of brand strategy <br/>Understanding the consumer <br/>Activating the brand
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAJS