Gupta, C B. creator text New Delhi Sultan Chand & Sons 2023 1st ed. monographic eng

print

xxii,39.10,A.15. PB 24.6 cm Contents: SECTION I: INTRODUCTION Nature and scope of business Business System and Its Environment Objectives of Business Social Responsibilities of Business SECTION II: ORGANISING A BUSINESS Promotion: Legal and Procedural Aspects (Launching a Business Enterprise) Location: Selection of Region and Site Forms of Ownership Organisation-1 (Proprietorship and partnership) Forms of Ownership Organisation-11 (Company and Cooperative) Choice of Suitable Form of Business Organisation SECTION III: MARKETING OF PRODUCTS Nature and Functions of marketing Channels of Distribution (Home Trade) Exports and Imports (Foreign Trade) Advertising, Salesmanship and Sales Promotion Business Risks Elements of Insurance SECTION IV: FINANCING THE BUSINESS Financial Planning (Capitalisation and Capital Structure) Source of Corporate Finance Special Financial Institutions Stock Exchange and SEBI SECTION V: BUSINESS HORIZONS Public Enterprises and Public Utilities Small Business in India SECTION V: PRINCIPLES OF MANAGEMENT Nature and Scope of Management Functions and Principles of Management Coordination- The Essence of Management Approaches to the Study of Management Nature and Significance of Planning Process and Types of Plans Nature and Process of Organising Departmentation Delegation and Decentralisation of Authority Forms of Organisations Nature and Functions of Staffing Recruitment, Selection and Training Nature and Scope of Directing Motivation and Morale Leadership Communication Nature and Process of Control Techniques of Managerial Controls Appendix Bibliography Index C B Gupta. About the Book This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner. The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management. Salient Features Learning objectives at the beginning of each chapter to provide at a glance the topics covered. Tables and Diagrams to illustrate the text. Summary and Key-terms at the end of each chapter for quick revision. Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination. Bibliography and Index further enhance the value of the book Organising a business Financing the business Business horizons 658.12 GUPC 9789351611363 250505 20250507113724.0