Gupta, C B. <br/><br/>
Business organisation and management / 
C B Gupta. 
 - 1st ed. 
 - New Delhi :  Sultan Chand & Sons ,  2023. 
 - xxii,39.10,A.15.  PB  24.6 cm 
<br/><br/> About the Book<br/><br/>This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.<br/><br/><br/>The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management. <br/><br/><br/>Salient Features<br/><br/>Learning objectives at the beginning of each chapter to provide at a glance the topics covered.<br/>Tables and Diagrams to illustrate the text.<br/>Summary and Key-terms at the end of each chapter for quick revision.<br/>Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination.<br/>Bibliography and Index further enhance the value of the book 
<br/><br/>Contents: <br/><br/>SECTION I: INTRODUCTION<br/>Nature and scope of business<br/>Business System and Its Environment<br/>Objectives of Business<br/>Social Responsibilities of Business<br/>SECTION II: ORGANISING A BUSINESS<br/>Promotion:  Legal and Procedural Aspects (Launching a Business Enterprise)<br/>Location: Selection of Region and Site <br/>Forms of Ownership Organisation-1 (Proprietorship and partnership)<br/>Forms of Ownership Organisation-11 (Company and Cooperative)<br/>Choice of Suitable Form of Business Organisation<br/>SECTION III: MARKETING OF PRODUCTS<br/>Nature and Functions of marketing <br/>Channels of Distribution (Home Trade)<br/>Exports and Imports (Foreign Trade)<br/>Advertising, Salesmanship and Sales Promotion<br/>Business Risks <br/>Elements of Insurance<br/>SECTION IV: FINANCING THE BUSINESS<br/>Financial Planning (Capitalisation and  Capital Structure)<br/>Source of Corporate Finance<br/>Special Financial Institutions <br/>Stock Exchange and SEBI<br/>SECTION V: BUSINESS HORIZONS<br/>Public Enterprises and Public Utilities<br/>Small Business in India<br/>SECTION V: PRINCIPLES OF MANAGEMENT<br/>Nature and Scope of Management<br/>Functions and Principles of Management<br/>Coordination- The Essence of Management<br/>Approaches to the Study of Management <br/>Nature and Significance of Planning <br/>Process and Types of Plans<br/>Nature and Process of Organising<br/>Departmentation<br/>Delegation and Decentralisation of Authority<br/>Forms of Organisations<br/>Nature and Functions of Staffing <br/>Recruitment, Selection and Training<br/>Nature and Scope of Directing<br/>Motivation and Morale<br/>Leadership<br/>Communication<br/>Nature and Process of Control<br/>Techniques of Managerial Controls<br/>Appendix<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9789351611363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organising a business<br/>Financing the business<br/>Business horizons
<br/><br/><label>Dewey Class. No.: </label>658.12  / GUPC