<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>04423nam a22002177a 4500</leader>
  <controlfield tag="005">20250429164151.0</controlfield>
  <controlfield tag="008">250426b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788180549144</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">1st ed.</subfield>
    <subfield code="a">658.001</subfield>
    <subfield code="b">VARR</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Varshney, R L.</subfield>
    <subfield code="9">208916</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Managerial economics :</subfield>
    <subfield code="c">text problems and cases /</subfield>
    <subfield code="h">By  R L Varshney and K L Maheshwari.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">22nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Sultan Chand and Sons /</subfield>
    <subfield code="c">2024.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii,A-153, xxv</subfield>
    <subfield code="b">PB</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">It is meant for students of M.Com. and Business Management Courses and Business Managers.

A concerted effort has been made to impart empirical content or practice-orientation to the various concepts of Pure Economics. The book contains many decision-making situations in the form of Illustrations.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">
Contents:

Part I &#x2013; Introduction

Nature and Scope of Managerial Economics
Economic Theory and Managerial Economics
Managerial Economist &#x2014; Role and Responsibilities.
Part II &#x2013; Demand Analysis and Forecasting 

Demand Determinants
Demand Distinctions
Demand Forecasting&#x2014;General Considerations
Methods of Demand Forecasting
Part III &#x2013; Cost Analysis

Cost Concepts Classifications and Determinants
Cost-Output Relationship
Economies and Diseconomies of Scale
Cost Control and Cost Reduction
Part IV &#x2013; Production and Supply Analysis 

Production Functions
Supply Analysis
Part V &#x2013; Price and Output Decisions under Different Market Structures

Perfect Competition
Monopoly and Monopsony
Price Discrimination
Monopolistic Competition
Oligopoly and Oligopsony
Part VI &#x2013; Pricing Policies and Practice 

Price Policies
Pricing Methods
Specific Pricing Problems
Price Discounts and Differentials
Product Line Coverage and Pricing
Price Forecasting
Part VII &#x2013; Profit Management

Nature of Profit
Measuring Accounting Profit
Profit Policies
Profit Planning and Forecasting
Part VIII &#x2013; Capital Management

Capital Budgeting
Cost of Capital
Appraising
Project Profitability
Risk Probability &amp; Investment Decisions
Part IX &#x2013; Macro Economics and Business Decisions

Business Cycle and Business Policies
Demand Recession in India&#x2014;Causes, Indicators and Prevention
Economic Forecasting for Business&#x2014;Input-Output Analysis
National Income Accounting for Managers
Part X &#x2013; Linear Programming for Economic Analysis

Linear Programming - Graphical Methods
Linear Programming - Simplex Method
Cost Minimization Problems
Dual and Shadow Prices
Part XI &#x2013; Operations Research Techniques in Managerial Economics

Inventory Models
Theory of Games
Decision Theory
Part XII &#x2013; Quantitative Economics for Management

Economics for Management
Mathematical Economics of the Firm.
Part XIII&#x2013; Managerial Economics in the Context of Globalisation

Economic Basis of International Business
Overseas Demand Analysis
Export Pricing
Decision Making Framework for Export Business
Overseas Capital Budgeting
Part XIV- Government &amp; Business- Indian Perspective

Safeguarding Competition Anti-Trust Laws &amp; Competition Act
Statutory Price Fixation in India
Disinvestment in India &#x2013; Policy &amp; Implementation
Part XV &#x2013; Case Methodology Cases with Workouts and Caselets with Answers

Case Study Methodology
Cases and Caselets
Part XVI &#x2014; Economic Environment of Business Decision-making 

Macro Economic Aggregates &amp; Concepts
Fiscal Policy
Monetary Policy
Price Indices India&#x2019;s Trade Policy and Related Aspects
Foreign Exchange Management in India &#x2022; Balance of Payments
Part XVII &#x2013; Further Topics on Monopoly and Oligopoly 

Multi-Plant Monopoly and social Cost of Monopoly
Regulation and control of Monopoly
Price Leadership &#x2013; Low cost, Dominant &amp; Barometric
Collusive Oligopoly-cartels
Oligopoly - Classical Models
Part XVIII &#x2013; Economic Theories of Consumer Behaviour

Utility Theory
Indifference Curve Analysis
Income and Substitution Effect.
Consumer Surplus
Annexures

Marginal Analysis
Optimization
A note on micro-economics and macro-economics
Numericals
Appendices

Questions
Problems  and Cases
Glossary of Terms
Tables
Index</subfield>
    <subfield code="r">Authored By : Maheshwari K. L., Varshney R.L.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Production and supply analysis</subfield>
    <subfield code="9">208917</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Price and output decisions under different market structures</subfield>
    <subfield code="9">208918</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="k">658.001 VARR</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">234246</subfield>
    <subfield code="d">234246</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">ME</subfield>
    <subfield code="d">2025-03-14</subfield>
    <subfield code="e">Biblios Book Point</subfield>
    <subfield code="g">595.00</subfield>
    <subfield code="i">Bill.no:7467; Bill.dt:2025/03/11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.001 VARR</subfield>
    <subfield code="p">MBA15079</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="v">464.10</subfield>
    <subfield code="w">2025-04-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">ME</subfield>
    <subfield code="d">2025-03-14</subfield>
    <subfield code="e">Biblios Book Point</subfield>
    <subfield code="g">595.00</subfield>
    <subfield code="i">Bill.no:7467; Bill.dt:2025/03/11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.001 VARR</subfield>
    <subfield code="p">MBA15080</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="v">464.10</subfield>
    <subfield code="w">2025-04-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
