02047nam a22002417a 4500 20250506121048.0 250426b |||||||| |||| 00| 0 eng d 9788180545894 AIMIT LIBRARY 3 658.8 VARR Varshney, R L. 208899 Marketing management : text and cases / By R L Varshney and S L Gupta. 3rd ed. New Delhi : Sultan Chand and Sons , 2016. xxvi,1185p. ; PB 24 Cm. Written in a lucid style, the book has more than a thousand Indian examples at appropriate places. It also contains a number of Indian cases and live situations. In the new edition, the text has under gone exhaustive revision and substantial value addition, through 51 well structured chapters arranged in 10 units. It covers more than 150 applications- oriented exercises, 80 case studies and 1000 examples to reflect the latest developments. In this edition, we have not only revised and updated all the earlier chapters but also added 25 chapters. The content of the book makes it equally useful for both basic and advanced courses in Marketing Management. It is Indispensible for students of MBA, M.Com, MBE, BBA, BBS, B.Com, PGDBM, PGDMM and Practicing Marketing Manager. It is a valuable reference source for Marketing Organizations. Contents : Understanding the Marketing Concepts Developing Marketing Strategy & Selecting Target Markets Understanding Consumer & Consumer Behaviour Understanding the Product Concepts Pricing Decisions Distribution Management Decisions Advertising & Sales Promotion Decisions Managing Sales Force Managing Marketing of Services Understanding the New Marketing Concepts Appendices Developing marketing strategy and selecting target markets 208900 Understanding consumers and consumer behaviour 208901 Managing sales force 208902 Gupta, S L. 208903 ddc BK 3rd ed. 658.8 VARR 234243 234243 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-14 Biblios Book Point 550.00 Bill.no:7467;Bill dt2025/3/11 0 658.8 VARR MBA15083 2026-05-23 00:00:00 467.50 2025-04-26 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-14 Biblios Book Point 550.00 Bill.no:7467;Bill dt2025/3/11 0 658.8 VARR MBA15084 2026-05-23 00:00:00 467.50 2025-04-26 BK