01626nam a22002417a 4500 20250507102542.0 250425b |||||||| |||| 00| 0 eng d 9788180548604 AIMIT LIBRARY 1 658.8342 GUPS Gupta, S L. 208822 Consumer behaviour : text and cases / By S L Gupta and Sumitra Pal. 1st ed. New Delhi : Sultan Chand & Sons , 2023. xiii,612p. ; PB 24.6 cm This book provides insight into the consumer behaviour with focus on Indian environment. The contents will enable the marketers to apply the concepts to real time marketing. Contents : Understanding Consumer Behaviour Consumer Research Market Segmentation Consumer Needs and Motivation Consumer Personality Consumer Perception The Process of Learning and Memory Nature of Consumer Attitudes Models of Consumer Behaviour Group Dynamics and Consumer Reference Groups Communication, Advertising and Consumer Buying Behaviour The Family and Lifestyle Marketing Social Class and Consumer Behaviour Culture, Subculture and Cross Culture The Process of Innovation and Diffusion of Innovation Consumer Behaviour as a Decision Process Maintaining Customer Satisfaction Consumerism and Public Policy Issues Organisational Buyer Behaviour Appendices Glossary Consumer research 208823 The process of learning and memory 208824 Organisational buyer behaviour 208825 Pai, Sumitra. 208826 ddc BK 1st 658.8342 GUPS 234234 234234 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2025-03-14 Biblios Book Point 500.00 Bill.no:7467; Bill.dt:2025/03/11 0 658.8342 GUPS MBA14994 2026-05-23 00:00:00 425.00 2025-04-25 BK 0 0 ddc 0 0 MBA AIMIT AIMIT CB 2025-03-14 Biblios Book Point 500.00 Bill.no:7467; Bill.dt:2025/03/11 0 658.8342 GUPS MBA14995 2026-05-23 00:00:00 425.00 2025-04-25 BK