@book{234234,
	author = {Gupta, S L. and Pai, Sumitra.},
	title = {Consumer behaviour :},
	publisher = {Sultan Chand & Sons , },
	year = {2023.},
	address = {New Delhi :},
	edition = {1st ed.},
	note = {This book provides insight into the consumer behaviour with focus on Indian environment.
The contents will enable the marketers to apply the concepts to real time marketing.
}
}