TY  - BOOK
AU  - Mehta, P.L.
TI  - Managerial Economics: analysis problems and cases 
SN  - 9789351610595
U1  - 658.001 1
PY  - 2024///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Fundamental concepts models and methods
KW  - Alternative objectives of the firm
KW  - Demand analysis
KW  - Advertising and demand
N1  - This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes
; Distinguishing Features
Very comprehensive text with lucid and easy language.
Emphasis given to the application of the analytical and empirical tools.
Greater emphasis on explanation of the more difficult concepts and methods.
Large number of Case Studies alongwith the solved examples in the text.
Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions; 
Contents :

PART I - The Introduction

Meaning and Scope
Fundamental Concepts, Models and Methods
Alternative Objectives of the Firm.
PART II - The Demand

Theory of Consumer Choice
Demand Analysis
Elasticity of Demand and Demand Estimation
Demand Forecasting—An Introduction
Methods of Demand Forecasting
Advertising and Demand
PART III - Production and Cost

Supply and Production Decision
Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)
Inventory Cost Management.
PART IV - Pricing and Output Decisions

Theory of Pricing—Perfect Competition and Monopoly
The Limiting Cases
Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly
Pricing Practices and Strategies
Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix
Optimum Product Line)
General considerations in Pricing and Price Forecasting.
PART V - The Profit

Factor Markets and Factor Prices. Profit—Theory and Measurement
Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.
PART VI - Capital Budgeting

Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects
Capital Budgeting : Cost of Capital
Risk in Project Analysis.
PART VII - Economic Activity and the Role of Government

National Income and Business Cycle
The Role of Government in Market Economy
Government and Business : An Analysis of Economic Policy — An Indian Case
Public Sector Decisions.
PART VIII - The External Sector

International Trade and International Finance
Economic Decisions in Multinational Setting.
PART IX - Quantitative Techniques of Economic Analysis

Linear Programming and Optimising Products
Input-Output Analysis
Game Theory and Strategic Decision Making
Appendices

Integrating Case Studies
Review Questions
Answers to Questions
Present Value Tables
Mathematical Treatment of Managerial Economics; Authored By : Mehta P.L
ER  -