03494nam a22002657a 4500 OSt 20250425102350.0 250424b |||||||| |||| 00| 0 eng d 9789351610595 AIMIT LIBRARY 1 658.001 MEHP Mehta, P.L. 208770 Managerial Economics : analysis problems and cases / By P.L. Mehta. 1st ed. New Delhi : Sultan Chand and Sons , 2024. xx,820 p.; PB 25.2 cm. This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes. Distinguishing Features Very comprehensive text with lucid and easy language. Emphasis given to the application of the analytical and empirical tools. Greater emphasis on explanation of the more difficult concepts and methods. Large number of Case Studies alongwith the solved examples in the text. Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions. Contents : PART I - The Introduction Meaning and Scope Fundamental Concepts, Models and Methods Alternative Objectives of the Firm. PART II - The Demand Theory of Consumer Choice Demand Analysis Elasticity of Demand and Demand Estimation Demand Forecasting—An Introduction Methods of Demand Forecasting Advertising and Demand PART III - Production and Cost Supply and Production Decision Cost of Production (Appendix Cost Elasticity, Cost control and Reduction) Inventory Cost Management. PART IV - Pricing and Output Decisions Theory of Pricing—Perfect Competition and Monopoly The Limiting Cases Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly Pricing Practices and Strategies Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix Optimum Product Line) General considerations in Pricing and Price Forecasting. PART V - The Profit Factor Markets and Factor Prices. Profit—Theory and Measurement Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis. PART VI - Capital Budgeting Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects Capital Budgeting : Cost of Capital Risk in Project Analysis. PART VII - Economic Activity and the Role of Government National Income and Business Cycle The Role of Government in Market Economy Government and Business : An Analysis of Economic Policy — An Indian Case Public Sector Decisions. PART VIII - The External Sector International Trade and International Finance Economic Decisions in Multinational Setting. PART IX - Quantitative Techniques of Economic Analysis Linear Programming and Optimising Products Input-Output Analysis Game Theory and Strategic Decision Making Appendices Integrating Case Studies Review Questions Answers to Questions Present Value Tables Mathematical Treatment of Managerial Economics. Authored By : Mehta P.L. Fundamental concepts models and methods 208771 Alternative objectives of the firm 208772 Demand analysis 208773 Advertising and demand 208774 ddc BK 658.001 MEHP 234228 234228 0 0 ddc 0 0 MBA AIMIT AIMIT ME 2025-03-14 Biblios Book Point 595.00 Bill.no:7467; Bill.dt:2025/03/11 0 658.001 MEHP MBA15077 2025-07-21 00:00:00 464.10 2025-04-24 BK 0 0 ddc 0 0 MBA AIMIT AIMIT ME 2025-03-14 Biblios Book Point 595.00 Bill.no:7467; Bill.dt:2025/03/11 0 658.001 MEHP MBA15078 2025-07-21 00:00:00 464.10 2025-04-24 BK