Mehta, P.L. <br/><br/>
Managerial Economics :  analysis problems and cases / 
By P.L. Mehta. 
 - 1st ed. 
 - New Delhi :  Sultan Chand and Sons ,  2024. 
 - xx,820 p.;  PB  25.2 cm. 
<br/><br/> This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes.<br/> 
<br/><br/>Distinguishing Features<br/>Very comprehensive text with lucid and easy language.<br/>Emphasis given to the application of the analytical and empirical tools.<br/>Greater emphasis on explanation of the more difficult concepts and methods.<br/>Large number of Case Studies alongwith the solved examples in the text.<br/>Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions. 
<br/><br/><br/>Contents :<br/><br/>PART I - The Introduction<br/><br/>Meaning and Scope<br/>Fundamental Concepts, Models and Methods<br/>Alternative Objectives of the Firm.<br/>PART II - The Demand<br/><br/>Theory of Consumer Choice<br/>Demand Analysis<br/>Elasticity of Demand and Demand Estimation<br/>Demand Forecasting—An Introduction<br/>Methods of Demand Forecasting<br/>Advertising and Demand<br/>PART III - Production and Cost<br/><br/>Supply and Production Decision<br/>Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)<br/>Inventory Cost Management.<br/>PART IV - Pricing and Output Decisions<br/><br/>Theory of Pricing—Perfect Competition and Monopoly<br/>The Limiting Cases<br/>Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly<br/>Pricing Practices and Strategies<br/>Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix<br/>Optimum Product Line)<br/>General considerations in Pricing and Price Forecasting.<br/>PART V - The Profit<br/><br/>Factor Markets and Factor Prices. Profit—Theory and Measurement<br/>Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.<br/>PART VI - Capital Budgeting<br/><br/>Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects<br/>Capital Budgeting : Cost of Capital<br/>Risk in Project Analysis.<br/>PART VII - Economic Activity and the Role of Government<br/><br/>National Income and Business Cycle<br/>The Role of Government in Market Economy<br/>Government and Business : An Analysis of Economic Policy — An Indian Case<br/>Public Sector Decisions.<br/>PART VIII - The External Sector<br/><br/>International Trade and International Finance<br/>Economic Decisions in Multinational Setting.<br/>PART IX - Quantitative Techniques of Economic Analysis<br/><br/>Linear Programming and Optimising Products<br/>Input-Output Analysis<br/>Game Theory and Strategic Decision Making<br/>Appendices<br/><br/>Integrating Case Studies<br/>Review Questions<br/>Answers to Questions<br/>Present Value Tables<br/>Mathematical Treatment of Managerial Economics.  Authored By : Mehta P.L. 
<br/><br/><label>ISBN: </label>9789351610595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fundamental concepts models and methods<br/>Alternative objectives of the firm<br/>Demand analysis<br/>Advertising and demand
<br/><br/><label>Dewey Class. No.: </label>658.001  / MEHP