TY  - BOOK
AU  - Lall, Madhurima.
AU  - Ahmad, Sultan.
TI  - Fundamentals of entrepreneurship and project planning
SN  - 9788195104390
U1  - 338.04 1
PY  - 2021///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Entrepreneurship : motivation types and barriersto entrepreneurship
KW  - creativity innovation and entrepreneurship
KW  - Intellectual property rights
KW  - Operation and production plan
N1  - The book has been designed specifically for students of B.Com, B.Com (Hons.), BBA, MBA. The book is also helpful to persons starting their own business. The book explains the concepts of entrepreneurship, innovation, Business Plan and financing of new ventures in a very simple manner so it provides in-depth knowledge of the subject.; Contents :

Introduction to Entrepreneurship
Entrepreneurship: Motivation, Types and Barriers to Entrepreneurship
Creativity, Innovation and Entrepreneurship
New Ventures
Intellectual Property Rights (IPR)
Business Plan: Purpose and Contents of a Business Plan
Marketing Plan
Operation and Production Plan
Organizational Plan
Financial Plan
Financing of New Ventures: Stages and Source of Financing
Funding Opportunities and Institutional Support to Entrepreneurs in India
Financial Indicators
Micro, Small and Medium Enterprises
Women Entrepreneurship
Multiple Choice Questions (MCQs)
Question Papers; Authored By : Madhurima Lall (Dr.), Sultan Ahmad
ER  -