01751nam a22002297a 450000500170000000800410001702000180005804000180007608200200009410000210011424500970013525000120023226000480024430000280029250003400032050506560066065000720131665000470138865000330143565000340146870000190150220250508105038.0250424b        |||||||| |||| 00| 0 eng d  a9788195104390  cAIMIT LIBRARY  21a338.04bLALM  aLall, Madhurima.  aFundamentals of entrepreneurship and project planning /cBy Madhurima Lall and Sultan Ahmad.  a1st ed.  aNew Delhi :bSultan Chand and Sons ,c2021.  ax,196 p.;bPBc25.2 cm.  aThe book has been designed specifically for students of B.Com, B.Com (Hons.), BBA, MBA. The book is also helpful to persons starting their own business. The book explains the concepts of entrepreneurship, innovation, Business Plan and financing of new ventures in a very simple manner so it provides in-depth knowledge of the subject.   aContents :

Introduction to Entrepreneurship
Entrepreneurship: Motivation, Types and Barriers to Entrepreneurship
Creativity, Innovation and Entrepreneurship
New Ventures
Intellectual Property Rights (IPR)
Business Plan: Purpose and Contents of a Business Plan
Marketing Plan
Operation and Production Plan
Organizational Plan
Financial Plan
Financing of New Ventures: Stages and Source of Financing
Funding Opportunities and Institutional Support to Entrepreneurs in India
Financial Indicators
Micro, Small and Medium Enterprises
Women Entrepreneurship
Multiple Choice Questions (MCQs)
Question PapersrAuthored By : Madhurima Lall (Dr.), Sultan Ahmad  aEntrepreneurship : motivation types and barriersto entrepreneurship  acreativity innovation and entrepreneurship  aIntellectual property rights  aOperation and production plan  aAhmad, Sultan.